IM Racing

InterMediaRacing, LLC is a subsidiary of the InterMediaGroup of Companies® and is powered by HM Racing.

The Inter/Media Group of Companies® (IMGC), founded in 1974, is a privately held heritage brand response, direct response, retail, and brand advertising, media, marketing, communication and entertainment organization representing highly branded Clients, as well as category entrants. Inter/Media also specializes in national brands utilizing a hybrid direct response media and marketing approach with executions that supplement their current general media plan, delivering many more impressions at a lower dollar allocation.

In 2013, founder and advertising pioneer Sydney Yallen was elected to the inaugural class of the Direct Response Hall of Fame.

IMR currently races in the Western Endurance Racing Championship Series, NASA and SCCA events. Founded in 2018, the team has collected 14 wins and won the prestigious Pacific F2000 Racing Championship. In 2019, with their Ligier JS51, the team expanded into endurance racing, a grueling motorsport race designed to test a vehicle’s durability and the driver’s mettle.


Alex Barron

Tom Hope

Bob Yallen

Crew Members

Technical Director


Master Mechanic